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A large basket of products with decreasing exclusivity, patent
expirations and a larger generics market, a difference of a few
milligrams in the formulation to aid in brand differentiation (unless
you have patents) & pricing structures which are decided in
many cases by Government organisations like US Medicare, DPCO, etc.
We understand the uniqueness of the industry & the market forces
affecting it. We strive to IT enable your organisation, keeping
in mind the market requirements & implementing innovative processes
made possible through extensive computerisation.
While other industries reorient themselves to be more & more
customer-centric, the dilemma in the pharma industry still remains;
the end customer is not the decision maker & the decision maker
cannot divulge data, data that is so commonplace in CRM applications
for other industries. We have found in Physicians' Knowledge Management
(PKM), an innovative & effective cure to this problem. Every
organisation has a PKM in place, only the process is informal, the
knowledge is not institutionalised & information from the market
is often lost before it reaches the decision makers at HQ. We realise
that a PKM solution should compliment the organisation's existing
processes, strengthening & extending their scope.
Apart from the above, we provide IT enabling services in the areas
of SFA, SCM, R&D & streamlining the IT infrastructure during
M&As. Partner us to guide you through a highly regulated, increasingly
complex and competitive environment in the WTO era.
Contact us today for a demonstration of how we can
cut down your costs and improve your business:
Email us at:
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