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BPO or Business Process Outsourcing is not a new
term though a one attracting a great amount of attention in recent
times. Simply put, BPO is outsourcing of critical but non-core processes
by one company to the other for substantial cost savings and operation
streamlining benefits.
The traditional outsourcing contracts in IT and allied
areas form a part of a BPO activity as a whole. Only by definition,
BPO goes a significant step beyond traditional outsourcing contracts,
in which a company delegates only components of a business process
to an outside vendor.
It should be understood that while BPO entails the
delegation of any non-core business process to a third party, sub
contracting IT-enabled business processes to external provider(s)
who execute and manage on behalf of the company has acquired great
promise and expectations due to the phenomenon. The current article
deals with IT-enabled services that part a significant part of the
BPO scope of activities. The most common processes that are outsourced
currently include Customer interaction and care services, transcription
services and market research & data mining services.
In spite of being prevalent for quite some time now,
the main reasons BPO is gaining prominence as a buzzword today can
be accredited to the technological and web-infrastructure developments
that have taken place. The plummeting cost of communications, the
widespread use of standardized interfaces such as web browsers,
and the quickening pace at which companies are automating data have
cut interaction costs sharply.
All this has been extremely favorable for BPO partners
and their customers. Early obstacles to BPO were security risks,
bandwidth shortcomings and general technological immaturity however
lately companies are embracing BPO as an important and often inherent
activity to their business. Of course the most obvious reason is
the benefits that companies accrue when they outsource their non-core
processes to vendors. According to a NASSCOM-McKinsey Study, companies
can obtain as much as 50 -60 % net savings on outsourced processes
(including the interaction and project management costs).
This has also led to and will continue to further
lead to more service providers offering specialized services to
companies, more customers going for the choice and BPO standards
and innovations that lead to better services and better BPO relationships.
Benefits
While cost savings remain to be the most obvious and primary reason
to BPO, companies that outsource also begin to realize other softer
benefits as time goes on. They begin to understand that besides
cost savings, outsourcing to a vendor who has expertise and specialization
in the field also enables lesser time to market and more quality.
This is so because the vendor is able to create innovations in the
processes and add value and speed to them, something that the client
would not have been able to do even though it is his own business.
Understanding this point by companies shall be very important for
BPO growth.
What can be outsourced?
While the general rule of the thumb is that any process that is
critical though non-core to a company can be outsourced for significant
cost benefits, another criteria for identification could be that
these corporate support functions are generally transaction-intensive.
Though these activities still require a specialized knowledge, what
they don't require is the administration of any core business strategy.
This distinction between transaction and strategy defines BPO's
current niche. A rough draft of IT-enabled services that can be
outsourced is as follows. The list is not limited to but mainly
includes the following:
Customer interaction services (call center, help desks, online support
systems)
Finance & Accounting services
Transcription services
Translation services
HR related services
Data mining and integration services
Website management and hosting services
Predictions
The global market for IT-enabled services as estimated by the NASSCOM-McKinsey
study to be as high as $142 billion by the year 2008. Currently
customer interaction services and finance and accounting related
services are primarily seen outsourced; however services in the
field of Human Resources, and data mining and integration services
are expected to grow in importance. Moreover after the concept of
BPO has taken full shape, many other processes are likely to open
up to be outsourced under the BPO framework.
Vendor analysis
Companies should outsource business processes to vendors who they
feel can understand their process very well and can add value to
it in terms of speed of delivery and innovation. Vendors on the
other hand should fix a scope of their services and try and build
value in those processes something that their clients cannot. While
building economies of scale to the process is important it is also
necessary to invest in innovative process execution for the clients.
It is almost certain that in due course, the popularity
of BPO and outsourcing of IT-enabled services will give rise to
a number of firms vying to be vendors to companies. This will give
rise to a vendor's need to differentiate from other companies each
trying to be more scale efficient than the other by either providing
a broader scope of processes to be serviced or achieving greater
heights of specialization and innovation for outsourced processes.
BPO promises to be a wonderful opportunity for companies
to achieve streamlined and cost effective operations on one hand
and for vendors to serve an (part of an) entire supply chain with
their services. Proper management and exploitation of this opportunity
can effect a revolution for the industry in years to come.
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