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An intranet by definition is a corporate communications
and collaboration platform that connects all the employees of an
organization into a networked system and enables quick access to
information of processes, people and products of the enterprise.
In a more practical sense, it means many things to
many people. To some companies it is an important email communication
system that lets the employees communicate with each other within
an organization and share mails and documents. To some more technologically
exploitative and brave companies, an Intranet is a means to share
and transfer information between different locations of the companies;
a means for the enterprise to build a solid knowledge bank about
the companies policies, experiences, documents, price charts, corporate
presentations for all the employees to access at a click of a button
from no matter where in the world they are; a means to effortlessly
transact with their customers, suppliers and vendors or even to
run specific applications from a single server throughout the organization.
To each of these forms of an Intranet, the world has
attached different names - Corporate Portal, Enterprise Information
Portal, Knowledge Management; however the essential goal or
objective remains the same at the heart of any of these forms -
to increase productivity and reduce costs!
Planning your Intranet - What are you looking
for in an Intranet?
The scope of an Intranet for any organization should be based
on the size of the enterprise (in terms of employees) and the intended
objectives. The objectives or goals of an Intranet are derived by
scrupulously observing the needs of the employees and carefully
noting places of improvement in productivity by cutting down on
unnecessary time and saving on costs. The objectives and goals so
arrived are translated into the different applications that are
built into the intranet - intranet email, document management systems
etc.
However the scope has to be need-based to avoid spending
valuable resources on applications that no one uses. Moreover like
any critical business decision the need and scope of having an Intranet
should be backed by a clear vision and foresight. This helps in
building an Intranet that's not only useful but also scalable in
a long run - it could be supporting an increase in the number of
employees working with the organization or a geographical shift/
expansion in operations of the company.
So for a small company having offices centrally located,
the Intranet can comprise of document management systems that help
employees to access documents created by others quickly without
wasting time in their decision making and communication applications
like chat modules that help them communicate not only internally
but also externally with their customers/ partners. At the same
time, for a big size company that's multi located, it may need to
incorporate collaborative features in its Intranet where employees
from different locations can work on a single document at the same
time
Selling to the management
At these initial stages, a more uphill task of selling the Intranet
concept to the management and various departments (for e.g. internal
IS) takes up a lot of time. While a corporate website is almost
always seen as a necessity and an asset as it is visible to the
customers and the outside world, an Intranet that is essentially
seen by employees often receives a cold shoulder or a step-motherly
treatment. For this a proper business plan outlining the goals,
investments and benefits in clear quantifiable terms is needed to
convince everyone of the necessity of such an exercise. It is important
that the Intranet is looked upon more as an investment in improving
productivity and not merely an obligatory capital expense.
And this support and cooperation has to be sought
throughout the duration of the Intranet development and not just
while funding it. For the very same reason, it is always advisable
to chalk out plans that shall be executed and deployed in a period
of 3-4 months. This is because the people on the non technical and
business side often get vary of waiting for the product to roll
out resulting in lack of active support but cooperate better when
the results start to show in a relatively lesser amount of time.
Defining Teams
Once the management approval is obtained the next important task
is to form (small) teams define tasks for each team and team member.
Here a typical hierarchy could be where there are 3 (small) teams
who individually take up:
1. Deciding and managing the top-level architecture
2. Content development
3. Design and development (website design as well as programming different
modules)
A project manager who interacts and works closely
with the respective heads of different teams monitors the overall
Intranet activity and liaisons between the Intranet development
group and the management. It is also the time to do a 'make or buy'
decision for the different parts and modules of the Intranet. Usually
an organization finds that its internal IS department is not equipped
to handle certain activities (say database management programming
for example) in which case the group may decide to go in for licensing
third party systems to integrate in their Intranet. In fact organizations
also outsource parts of their Intranet to different vendors and
consolidate them in house (or even ask a vendor to do it). It is
a matter of separate discussion whether or not to outsource to different
vendors or maintain a single vendor to do all the modules, but it
usually depends on the size and scope of these individual modules
in the Intranet and the relevant experience of these different vendors
in those fields.
Another important aspect that companies miss out occasionally
is to hire professional content writers to compile pages of the
Intranet. It's not enough to have technical strong Intranets and
put up mere corporate policies and brochures that one finds in the
company's reception desk. This information stored on the Intranet
has to be used by employees to make day-to-day decisions so it has
to be presented in a very apt fashion and written in a clear concise
manner. And this is well done by professional content writers.
Cost estimation
Intranets should be looked upon as necessary investments and not
an obligatory expense. This being so, it is highly important to
measure the startup and ongoing costs that are incurred while development
of an Intranet and for managing it. It is seen that after an Intranet
is setup and running 80% of the budgeted costs annually go towards
the maintenance of the Intranet than in building new features and
facilities. While this remains more a concern of the Intranet development
and maintenance group to manage the Intranet well and train the
employees effectively, it should be noted that maintenance takes
up as much as if not less costs as compared to its development.
Actual development
Depending on the 'make or buy' decision of an organization, the
Intranet development group faces tasks from actual development to
monitoring and coordinating with vendors. Whatever the tasks faced
by the team there are a couple of principles that should not be
ignored in the development of the Intranet.
Phase wise development
Generally if an Intranet system is planned to cover lot of areas
and modules, it is advisable to perform phase wise development of
the work. This makes sure that the teams get to work together on
smaller tasks one by one than working on one huge project, complications
are reduced to one particular module that is being developed, mistakes
or errors faced initially are helpful in developing later modules
and lastly because the organization gets to see something tangible
in a shorter span of time, the motivation and encouragement levels
increase boosting the Intranet development activity and giving it
a unified welcome throughout the organization.
Pay attention to design & usability standards
While having a scalable and strong database design and good programming
principles will help in quick retrieval of desired information over
the Intranet, having a good thought-over design is of prime importance
for the success of an Intranet. Employees should be able to find
the relevant information quickly and properly. While normal usual
design principles help in making a design look aesthetically pleasant,
the design also should be created keeping in mind the usability
factors. One of the easiest ways of finding whether an Intranet
is successful or not is by seeing how much time employees spend
on it. However the time spent better not be only in unsuccessfully
finding some piece of vital information or the popularity of the
Intranet wont last for long.
Who's going to use it?
The design and programming should also consider the users of the
system. For example Intranets that are run within a specific premises
can afford to run heavy applications on their servers but these
days Intranets are also increasingly used by the field staff using
their mobile devices towards which such Intranets may not be 'compatible'
-worse a badly designed Intranet would be very displeasingly used
by the sales staff if they have to type away for eternity to get
some product information or download a new price list.
Have Content development system at hand
Often it is useful to have a good content development system incorporated
in the Intranet as it enables quickly adding information pages by
people who are not well versed with technical aspects and lets them
concentrate only on getting the message across and not worrying
whether it will work on different browsers or things like that.
Deployment
You have done all the hard work! You set up different teams, you
got approval from your bosses and approved the budget too. The development
of the Intranet was completed and everything is now in place and
the exercise finishes. Far from truth! The real test begins when
the organization starts using the Intranet for its day-to-day activities.
For the transition to go smooth, proper training has to be given
throughout the company to different levels of users and their feedback
had. As much as proper designing and programming is essential to
get the Intranet running well, prompt support systems and communication
mechanisms for users to communicate problems, errors is essential
for it to survive.
Basically the 'marketing' of the Intranet in the organization
starts well before its implementation and deployment. The different
levels of users have different levels of involvement and interest
that has to be kept alive with proper communication about the Intranet
and its features, benefits, requesting suggestions - and responding
to them promptly. The Intranet is meant to grow as it is used by
employees to share and create knowledge within themselves in the
organization. For this they have to be a part of the deployment
process more than anything else.
Epilogue
An intranet project never ends - it should never end as a matter
of fact. An evolving and constantly growing Intranet signifies the
addition in the knowledge base and value that its employees derive
from the organization, from each other and which they pass on to
customers, partners, and vendors.
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