Highlights:
For every $1 of ecommerce revenue generated from
paid search, marketers gain approximately $6
of in-store revenue
Online Brand Audit
Online Brand Audit
Your brands need consistency in representation across the web, be it your own properties or third party websites. Even with water tight organizational policies on digital branding, this is not easily achievable.
Brand Guidelines
Brand Guidelines
We create end to end documentation for Technical, Editorial & Visual guidelines spanning all devices on which the web is accessed, including PCs, Tablets, Mobile & Interactive (kiosks, Digital TV, etc). We do not leave any room for misrepresentation of your brand
User Experience
User Experience Management
Our analysis of heat maps & log files provide valuable inputs on how a particular UX plan is faring & can be configured to calculate ROI of these projects. However, we always keep in mind the bigger picture, which is the way User Experience can be used to execute strategy.
Brand Positioning
Brand Positioning
Positioning a brand online requires identifying brand equity components that determines a brand's personality. Your customers do not consciously interact with the elements that make up a brand, they comprehend the organizational image as a whole.
Online Strategy
Online Strategy Formulation
+ Consultants Gap Analysis
+ Online Strategy Development
+ Skill Mapping
+ Online customer need assessment
Goal setting
Goal setting
Auditing existing initiatives Goal setting & achievement (Mission – Stakeholders – Goals) KPIs linked to BSC
Solutioning
Solutioning
Troubleshooting for specific business problems Solutions to specific challenges
+ Business challenge
+ Technology challenge
+ Visual challenge
Content strategy
Content strategy
+ Adapting offline communication strategies
+ Search Engine perspective
+ Taxonomy development
+ Multilingual content strategy
e-commerce
e-commerce strategy
+ Customer Engagement Models
+ Impulse buying
+ Strategy for third party e-commerce websites (Ebay, Google, etc)
+ Realigning e-commerce strategies to latest research findings
Market research
Market research
EvolutionCo undertakes cost effective online market research & marries offline with online wherever need be. With the amount of data generated online, it is emerging as the medium of choice for specific areas of market research
Consumer research
Consumer research
Speed is king in the arena of online consumer research. Evolutionco provides you with cost effective consumer research options with lightning fast turnaround time
Industry research
Industry research
EvolutionCo publishes industry reports for various industries (& even specific industry segments) which cover best practices in the digital space, innovations & campaigns. Our reports help you spot trends in your industry, benchmark competitors & update your metrics.
Web Analytics
Web Analytics
Gathering data on your target / existing customers is just the first step; without insights, data counts for very little. EvolutionCo provides a fourth dimension to the complex 3D graphs, charts & "over the shoulder" analytics videos - the Business Aspect
ROI Analysis
ROI Analysis
The team at EvolutionCo provides you with highly accurate ROI calculations for your online businesses / campaigns. We use marketing as a tool where the boundary of technology ends to extend the analytical reach of your business
BSC for web
BSC for web
Our consultants study your business, decide parameters jointly & define metrics to measure these parameters. We can guide you in implementing Balanced Scorecard for the web, using the latest in technology, from hosted balanced scorecard applications to automated scoring.
Sourcing Advisory
Sourcing Advisory
We help you create water tight projects with measures of success, provide access to our tried & tested vendor evaluation process, help negotiate fresh contracts & renew old ones. More importantly, we recommend what part of a project can be outsourced & what needs to be handled inhouse
Program Management
Program Management
We ensure the overall quality of the project, co-ordinate with multiple vendors, measure the success of completed projects, ensure knowledge transfer & create metrics for keeping a tab on the initiative post implementation
What's New
EvolutionCo launched on 1.1.11 as the first pure play digital consulting firm of the world, offering services such as online strategy formulation & online brand manual creation
Why Digital Strategy?
There are scores of industries that generate more than half of their revenues online, but there is no tailor made online strategy
Ask Us How
Drop us a line at info@evolutionco.com and we will schedule a call
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